—Kent Nelson talks about martial arts culture Continuing our interview from this summer, we talk how the teacher/student relationship is evolving and how it changes how to manage a martial arts business. Even maintaining a more traditional environment—and sorry to always use this example, but having students sweep the floor is the classic—the mere fact[…]
Stop talking about yourself! Learn about prospects by asking questions. You may be an expert in martial arts, but you’re not an expert in what a prospect wants. Too often this is the pitch, “Here we do xxx under yyy’s lineage” and then an implied question is left hanging that I guess is, “(please) would[…]
School Formality is a tool or road block depending on how you use it Many people expect a certain ritual in their martial arts. Ritual brings focus, and for parents especially, it warms their heart to see their kids lined up in uniform being a little more formal than in their daily life. Even adults[…]